I teach corporate social responsibility and academic writing, which students usually take during their first year of studies when they are just getting acquainted with this new chapter in their lives. By the time they reach their final year and attend my 'Creativity as a Scientific Field of Study', I can see how the same students are full of creative ideas that they want to implement in the real world. It is very rewarding to see that development and how young people reach their full potential during the „Creativity and Business Innovation“ program.