Estonian Entrepreneurship University of Applied Sciences has forged strong ties with Ambis University in Prague, paving the way for our faculty members, Kadi Elmeste and Aet Kull, to deliver lectures to Czech students this week. Welcomed by Prague's sunny skies and summer warmth, they found their journey very comfortable thanks to the newly inaugurated direct flight from Tallinn.

Ambis University stands as the Czech Republic's oldest and largest private institution, boasting an enrollment of over 6,000 students. Our lecturers seized the opportunity to impart their knowledge and experiences, focusing their lectures on digital marketing tailored for the Y and Z generations.

Before stepping into the lecture hall, our lecturers were cautioned about the reserved nature of Czech students as compared to Scandinavians. However, to their surprise, the students actively engaged with the topic, eagerly sharing their own digital marketing experiences, collaborating on group tasks, and posing thoughtful questions.

Beyond imparting knowledge, we hope to have piqued curiosity about Estonia as a whole. Looking ahead, we anticipate welcoming students and faculty members from Ambis University to Tallinn. Despite never having visited Estonia before, they expressed a keen interest in exploring the Baltics.