Aim of the course is to provide competencies for sharply increasing the customer base in the target market and to manage a start-up company’s development from a project based company with a flat hierarchy into a corporation with a multi-layered hierarchy and process based operating model. Understanding "Growth Hacking" marketing techniques, business development techniques and partner relations, sales management, fundamentals of personnel management, conscious design of corporate culture, beta product management, customer relations and customer support. Fundamentals of business management, fundamentals of involving venture capital investments. Hiring specialists. Management of a beta product market rollout and gathering metrics-based feedback.